Meta Tags... What are they?Sun June 22, 2008, 8:08 am
HTML <meta> tag
What are meta tags and do I need them?
Meta tags are HTML codes that are embeded into a web page. These codes are not seen by the average human visitor - they exist to provide web crawlers (employed by search engines) more informaiton about the page they are looking at. Meta tags usually contain the following:
1. Keywords - usually a comma separated list of terms and phrases that reflect what is on that page.
2. Description - a human readable sentence describing the information found on that page.
The general rule behind meta tags these days is this: You need to have them, but nobody is all that certain how much they help.
That being said, I know that Google frowns upon using the same set of meta tags on every page. So it is necessary to have different meta tags for each page.
I see a lot of people making the mistake of including keywords and descriptions that are too general. It's best to craft a set of meta tags that reflect the content on that page.
As a priority, I'd put meta tags in the middle of the list. I'd first concentrate on generating good content and good valid code on each page. I have found that Google is like a child, repetition is best..
|Define keywords for search engines:
|Define a description of your web page:
<meta name="description" content="Free Web tutorials on HTML, CSS, XML, and XHTML" />